Apple introduced the new iPhone 15, but shares collapsed

Apple unveiled the iPhone 15, featuring a "dynamic island" design and no Lightning port.

The innovations of the apple giant were not well-received by investors.

On Tuesday, the company's shares experienced a decrease of 1.7%.

On Tuesday, Apple presented a new range of iPhones and a new Apple Watch that can be operated without having to physically interact with the display.

The iPhone 15 and iPhone 15 Plus models have been given a Dynamic Island, which was previously featured in the iPhone 14 Pro and Pro Max models, according to RBC. This oblong cutout is located at the top of the screen and houses the front camera.

The iPhone 15 and iPhone 15 Plus have been redesigned and feature a new camera system. The iPhone 15 is priced at $799, while the iPhone 15 Plus is priced at $899.

The iPhone 15 Pro and iPhone 15 Pro Max, both with a new design, are equipped with the A17 Pro processor, which is made with 3 nanometer technology. These two models are priced at $999 and $1199, respectively.

Due to the EU law requiring all devices sold to be equipped with universal ports, Apple's new smartphones will no longer have a Lightning charging port, but will instead be equipped with USB Type-C.

The latest Apple Watch series 9 comes with a new, faster chip and starts at $400 for the base model. If you want the Cellular system, which allows you to stay connected without a phone nearby, the cost is $500.

Despite the hopes of experts, Apple anticipates that its smartphone sales will remain in a downward trajectory for the upcoming quarter, marking the longest decline in two decades.

High interest rates on loans, inflation, and the strengthening of the dollar have all contributed to the current situation of Apple. Additionally, the Chinese government recently banned its employees from using iPhones, which has had a significant impact on the company since 19% of its total revenue comes from China.

The release of the Huawei Mate 60 Pro smartphone with 5G support at the end of August, which is quickly gaining popularity in the Chinese market, could potentially impede the promotion of new iPhones in the country.

In Russia, during the first half of the year, Apple had a 9.3% share of the smartphone market in terms of units sold. Xiaomi was the top seller with 22.8%, followed by Realmi (13.9%), Samsung (12.4%) and Tecno (11.5%).